The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this strategy, KLM makes roughly €25 million annually from social media.
Similarly, after IBM re-tooled their social media marketing strategy to focus on increasing engagement on LinkedIn, the company saw a 4X increase in sales.
From our work in the experience economy, we’ve found that an effective social media strategy is an incredibly powerful tool to create a multiplier effect on experiential marketing,” says Daniel Yaffe, co-founder of experience relationship management platform AnyRoad. “It opens connections between the online and offline worlds and helps create brand ambassadors.”
Source: www.huffingtonpost.com
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