These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company.
Whether you’re part of an in-house team or a member of an agency brought on to assist, it’s your job as a marketer to ensure the rest of the business understands that marketing influences all areas of a company. Sales, services, development—they all need marketing to amplify or clarify their message.
For these reasons and more, we are now seeing the path to CEO begin in marketing. But before you can lead, you have to gain the respect of the company.
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Source: www.convinceandconvert.com
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