A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts.
While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement…
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