Why Social Proof Is Important
Social proof is not a new concept. From a psychological perspective, we’re naturally inclined to do what the majority is doing because we want to conform. The theory goes that the more other people are doing something, the more worthwhile we believe it to be.
This is why including social proof as part of your marketing can help you build trust and influence with your target audience. With 63% of consumers saying that they’ll look up a product or brand on social media before making a purchase, it’s important to build social proof across your social media channels.
Here are five ways to start using social proof on social media.
Source: www.socialmediaexaminer.com
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