Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly.
New features like ephemeral content by SnapChat, live feature by Facebook, are helping a brand to connect with their customers more effectively.
According to a study by The CMO Survey, the marketing budget spent by brands on social media is expected to double (from 11% to 24%) in the next five years. Also as per records by Statistica, 95% young adults follow a brand via social media networking and the count of social media users at the end of 2018 would be 2.5 Billion.
Source: www.entrepreneur.com
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