1. You don’t answer.
One in four survey respondents said they were annoyed when they reached out to a brand on social media and got no response, and 15 percent said they had unfollowed a brand because of it. This is really a no-brainer: Whatever other mistakes you may make on social media, there’s no such thing as being too responsive to customers. And yet most companies are getting it wrong: Sprout reports that only one out of every 10 messages to brands on social media gets a response.
2. You’re embarrassing.
It’s very, very easy to get the social relationship wrong. In the survey, 71 percent of respondents said they had unfollowed a brand out of embarrassment. What are brands doing to embarrass their followers? Read on.
3. You do too much promotion (although that’s what customers want).
Some 57 percent of survey respondents said they were annoyed when an organization they followed posted too many promotional messages. And 46 percent said they would unfollow a brand for doing this.
On the other hand, about 59 percent of followers said they followed brands in the first place because they were interested in receiving promotions. And 73 percent said they followed brands out of interest in the company’s products or services. Not only that, 61 percent of respondents need to see an item two to four times on social media before they purchase it. In other words, you have to find the delicate balance between too few promotions and too many.
Source: www.inc.com
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