It’s only been 10 years but it feels like a lifetime.
Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked.
Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
It was my new sand pit. Playing was compulsory and being serious was optional.
Today Snapchat is a social media upstart that has emerged late in the game. It resonated at first with teenagers and its disappearing photos that the grownups dismissed as a passing fad. But it’s shaking up the status quo. We are now are just starting to grasp its potential.
The reality is that the social media marketplace is continuing to mature. Its also hard to know what will work and what won’t. As marketers we need to keep throwing mud at the wall and see what sticks. Sometimes we are surprised.
The wild west of free social networks and apps, cheap marketing tools and few rules is evolving into a grownup industry. It has some big implications for business, users and the the web. And the social media facts keep changing.
It is powering how we play, work and market. The reality is that it has just begun.
Source: www.coxblue.com
It’s only been 10 years but it feels like a lifetime. #SocialMediaMarketing #SocialMedia #B2B