Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.
As advertisers are turning to social media to drive user engagement and increase brand awareness, they’re also turning their focus to video. Brands like Birchbox, Sprint, and Sephora know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social.
It’s no surprise video ads on social media are on the rise. The future of video advertising is social. Advertisers would be remiss not to go where the dollars (and the views) are.
Source: www.business2community.com
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