Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.
But what about using Facebook for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook in your marketing.
And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts.
To make sure we’re all on the same page, let’s start with what a lead is (and isn’t), and the two types of leads you can generate on Facebook.The 2 Types of Leads You Can Capture on Facebook
Although definitions can vary, in general, a lead is a person who has indicated interest in your company’s product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey.Unfortunately, simply Liking a status update, photo, or video on your Page doesn’t make someone a lead. That type of action doesn’t indicate interest in your company or product — it’s possible they just Liked your post because it had a cute puppy in it, ya know?
On Facebook, there are two ways you can generate leads: direct leads and indirect leads.
Direct Leads
Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer — whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer.
Indirect Leads
Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.
While directly promoting landing pages is an instant gratifier of leads generated, providing content without a form makes your Facebook presence a friendlier home for content that your fans will want to come back for again and again.
Now, let’s dive into 12 ways you can capture leads, whether they are direct or indirect.
12 Types of Facebook Posts to Help You Generate Leads From Your Business Page
1) Post landing pages for offers directly to Facebook.One of the best ways to generate leads on Facebook is simply to send people directly to landing pages for lead-generating offers. (If you don’t have many lead-generating offers yet, read this blog posts for ideas.)
When you do this, make sure the offer has a compelling featured image that’s getting pulled into the Facebook post. To ensure Facebook pulls the right image from your blog post into your Facebook posts, you’ll need to first optimize the image size for Facebook and then add the proper open graph tags to your website, which you can learn how to do here.
You’ll also want to make sure it’s clear to the reader where you’re sending them. If they think they’re clicking into a blog post and find themselves needing to fill out a form, they could get confused or frustrated. Use verbal phrases like “Download your ebook” or “Get your cheat sheet” to indicate where you’re sending them.
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Source: blog.hubspot.com
Here are the best #Facebook post #ideas for #LeadGeneration – www.powerpost.co #SocialMediaMarketing #ContentMarketing