In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content.
It turns out, there’s something about watching an event unfold live that’s hard to replicate. To be there as it’s happening, in the moment with a group of friends and strangers, sharing a singular experience. It’s powerful. And it never really went out of style—it just took a while for technology to create a compelling modern version.
Facebook Live has realized the potential for live video combined with a social network. Not only are people watching in droves, they’re more engaged: People spend three times longer watching live video than they watch recorded versions after-the-fact.
Source: www.toprankblog.com
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