#1: Identify Your Goals, Persona, and Audience
A well-planned approach to social media always works better than random social media activities. Your plan should inform all of the activities that you’ll run for your business on social networks.
Start by writing down your business goals and branding objectives. Your social media plan should also address the following areas.
Align Social Media to Your Business Goals
Every business has a specific set of goals, and your social media plan should tie directly into those goals.
For example, if you run a coffee shop, an objective might be to increase the number of walk-in customers. Your social media goals would then be to create more awareness of your coffee shop and drive more people to your location.
Source: www.socialmediaexaminer.com
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