Dark posts are an amazing Facebook tool that’s consistently underused by businesses. They’re similar to Facebook ads in that they let you apply targeting criteria to specify who’ll see those posts in their news feed.
Using this feature, you can reach only local audiences with your organic posts. If you have multiple stores listed under one Facebook page, you can show relevant posts to each of your respective audiences.
For example, you can upload a dark post to advertise a sale to your local audience or share an offer code that can be used in person. This helps send local traffic from Facebook to your actual brick-and-mortar store.
Source: www.socialmediaexaminer.com
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