Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag.
But less well-known brands, local shops, and small business owners are finding that Instagram, Facebook, Twitter, and other apps can be overwhelming. These small businesses are finding the value in collaborating with other local stores to make social media marketing work for them.
Source: streetfightmag.com
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