Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key.
The Instagram algorithm displays posts in a user’s feeds “based on the likelihood [that person] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at or near the top of your followers’ home streams.
Source: blog.hootsuite.com
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