Measuring the return on investment (ROI) of your real estate social media marketing strategy can be difficult, depending on what you want to track.
Seeing how many followers and likes you’ve gotten is easy. Monitoring website traffic and leads is slightly harder. Being able to point to how many new clients you’ve gotten through social media is very challenging.
The good news is you’re not alone. Even full-time marketers find it difficult to figure out their effectiveness on social.
Source: placester.com
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