Engaging with potential customers on social media is an important part of inbound marketing. Over the past few years, Twitter has grown to one of the most popular websites – not just in social media but across the Internet. With more than 250 million active monthly users and an Alexa rank of 9, Twitter gives you access to a virtually limitless pool of customers.
Accordingly, more and more businesses have used Twitter as part of their marketing campaigns. Many have seen a significant increase in traffic as a result of their efforts on the site. According to KISSmetrics, 64% of Twitter users are more likely to buy from brands that they follow. Furthermore, according to HubSpot, 36% of all marketers have received new customers from Twitter.
Source: www.moblized.com
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