1. “Digital marketing is only for big businesses.”
Years ago, this statement might be true. Today, not so much. Technology has evolved, software and hosting have gotten cheaper, and nearly everyone uses the internet before making a purchase, whether it’s a product or service. While it is true that the higher your budget, the grander your digital marketing campaign can be, don’t assume that you need tens of thousands of dollars to get started. In fact, many small-budget marketing campaigns can be very successful.
2. “Results are instant.”
It would make my life, as a digital marketer, much easier if results were instantaneous. However, as with any marketing campaign, there will be a buffer between when the campaign begins and when you start to see results. The difference between traditional and digital marketing is that the time difference can be much shorter and the results can be tracked much easier.
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Source: www.entrepreneur.com
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