Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story.2
For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services. And now you have to tell them a story. Is that in addition to trying to educate them, or instead of that? You feel like a new parent with that deer-in-the-headlights look. If only someone would tell you what to do.
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Source: www.convinceandconvert.com
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