The McDonald’s Twitter account hit a major bump in the road as it closed out 2017. On Black Friday, the fast food giant presumably wanted to tweet out a promo deal to shoppers but instead tweeted this: “Black Friday ****Need copy and link****.”
How does this sort of social media blunder happen at such a large and successful organization? Even with sophisticated software and multiple departments involved, companies still manage to miss obvious mistakes because of the rapid pace of social channels. The desire to be the first and funniest overtakes reasonable caution, leading to well-meaning missteps such as this one from New Zealand in which police unintentionally made light of car crash fatalities.
Now that social media has become the face of the company to many consumers, brands must rethink how they handle their social accounts. The problem doesn’t boil down to personnel alone, though. A combination of better training, processes and personnel can prevent unwanted social media attention.
Source: www.entrepreneur.com
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