LASER-FOCUSED ADS CREATED ON FACEBOOK OR INSTAGRAM (OR BOTH!) IDEAL FOR:
Generating brand awareness
Driving sales & traffic to your website
Getting people to visit your physical location
Generating installs of your app
Growing your number of followers
Creating engagement on your page
Generating new business leads
Getting prospects to contact you directly
THE 4 KEYS TO A WINNING SOCIAL MEDIA AD CAMPAIGN
1) A GOOD STORY
2) THE RIGHT AUDIENCE
3) THE CORRECT TECHNICAL SET-UP
4) PROPERLY DEPLOYED MARKETING BUDGET
HERE’S HOW WE DELIVER SUCCESSFUL FACEBOOK & INSTAGRAM ADS FOR YOUR BUSINESS…
1) THE RIGHT STORY
Great campaigns start with awesome ad copy and this is where we shine. Our professional copywriters bring your message to life with attention-grabbing creative writing that engages your viewers and compels them to action. Professional stock photography is included too!
All Great Ads Begin with a Great Story.
2) THE RIGHT AUDIENCE
Our marketing mixologists combine just the right combination from the millions of Facebook targeting options to ensure your ad is shown to those most likely to resonate with what you do. And with Facebook audiences, when it comes to getting the best results, size really does matter…
The Right Ad✓ + The Right Audience✓ = The Right Results✓
2) THE RIGHT AUDIENCE
Our marketing mixologists combine just the right combination from the millions of Facebook targeting options to ensure your ad is shown to those most likely to resonate with what you do. And with Facebook audiences, when it comes to getting the best results, size really does matter…
The Right Ad✓ + The Right Audience✓ = The Right Results✓
3) TECHNICAL AD SET-UP
Next comes the geeky bit: creating your ad with all the right technical settings. Our tech-geeks are driven by data (some say they eat it for lunch…) so they create no less than 3 ad variations shown to 2 different target audiences – that’s 6 ads every month to split-test & discover the best performers.
In Advertising The Best Decisions are Driven by Data, not Opinions.
3) TECHNICAL AD SET-UP
Next comes the geeky bit: creating your ad with all the right technical settings. Our tech-geeks are driven by data (some say they eat it for lunch…) so they create no less than 3 ad variations shown to 2 different target audiences – that’s 6 ads every month to split-test & discover the best performers.
In Advertising The Best Decisions are Driven by Data, not Opinions.
4) AD BUDGET MANAGEMENT
Correct deployment of your hard-earned marketing budget is critical so we start with a test-budget, regularly analyze & optimize ad settings for best performance and only scale-up the campaign (with your permission) once it is proven to be profitable. You are in full control of your ad budget and can set either a daily or monthly spending limit.
Avoid Financial Pain: Test, Test & Test Again.
TYPICAL TIMELINE
PowerAd delivers a brand new Instagram & Facebook Ad Campaign with 6 ad variations for you every month. These progressively build to provide multiple simultaneous campaigns all working to achieve different marketing goals for your business.
Each Ad Campaign is delivered to the following approximate schedule:
- WEEK 1 | Client brief review & creative brainstorm by our Ad Team 15%
- WEEK 2 | Definition of target audience & creation of ad within Facebook 30%
- WEEK 2-3 | Initial test runs, data gathering, analysis & optimization 50%
- WEEK 3 | Preliminary results sent to client for feedback 65%
- WEEK 3-4 | Campaign review & refinement of ad settings, copy & imagery 85%
- WEEK 4+ | Scale added once profitable. Process repeated with a new ad 100%
FREE BONUS: 5-MINUTE GUIDE TO BUILDING A SOCIAL AUDIENCE
To supplement the results achieved from your Instagram and Facebook ads we provide you with this free guide jam-packed full of simple tips to help build your social media audience and supercharge your growth.
Persistence Overcomes Resistance.
FREE BONUS: 5-MINUTE GUIDE TO BUILDING A SOCIAL AUDIENCE
To supplement the results achieved from your Instagram & Facebook ads we provide you with this free guide jam-packed full of simple tips to help build your social media audience and supercharge your growth.
Persistence Overcomes Resistance.
MORE BONUS ITEMS
EMAIL SUPPORT
Maybe you are new to Social Media Advertising and have questions? No problem. We’re available to guide you through the process and answer any questions for you whenever required.
FREE GROWTH GUIDES
Delivered direct by email, our power-packed Growth Guides provide easily digestible action points that ensure you both understand and implement the essentials for your success with online marketing.
FREE 20-MINUTE CONSULTANCY WITH AN ONLINE MARKETING EXPERT
With your ad campaigns fully underway, month 3 is the ideal time to consult with our marketing experts to strategize on how to make the next quantum leap with your online marketing.
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Once your order is processed we will send your Ad Brief Form to complete the set-up process.
We require no long term contracts & you may cancel for any reason at any time. To cancel you must email billing@powerpost.co. Facebook advertising charges are not included and are paid directly to Facebook via your credit card.
Service is month-to-month and continues until cancelled. Upon cancellation, service continues until the end of the billing period, no unused portion of the service will be refunded. VAT is added for UK clients only.
PowerAd | FAQS
Q. What marketing objectives can I achieve with this package?
A. PowerAd may be used to achieve the following objectives:
✔ Generate brand awareness
✔ Drive sales & targeted traffic to your website
✔ Get people to visit your physical location
✔ Generate installs of your app
✔ Grow your Facebook page followers
✔ Create engagement on your page
✔ Generate new business leads
✔ Get prospects to contact you via Facebook Messenger
Note: for advanced-level ad campaigns that use multi-stage strategies, custom audiences and/or utilize conversion tracking please ask about our advanced & customized Facebook ad solutions.
Q. How come you are able to create ad campaigns on both Facebook AND Instagram for the same price?
A. Facebook now owns Instagram and has incorporated it into the Facebook ad platform so we are able to create campaigns that run or either platform or both without extra charge. When you advertise on both platforms you only need to pay Facebook so billing is easy and understandable.
Q. I don't have an Instagram account, can I still advertise on Instagram?
A. Yes! We can drive targeted traffic to your website or physical location from Instagram even if you are not yet present on the platform.
Q. All other Facebook Ad Agencies want to charge me a % of our ad spend, is your flat fee for real?
A. Yes! As business people ourselves, we understand what you really want: high quality online marketing services delivered at a great value price. Our motivation is to get you the best results for the lowest possible ad spend, not benefit financially when you spend more.
Q. What is NOT included in your fees?
A. You will need to pay the advertising fees that Facebook charge you to display the ad that we create for you on their network. You are in full control of this and can set either a daily or monthly spending limit. This is payable directly to Facebook via your credit/debit card.
Q. I need my ad like yesterday, do you do a rush delivery?
A. Yes! For a small premium (£40/$55) we can push your project to the front of the queue and guarantee to have your Facebook ad campaign up and running within 2 business days.
Q. Do the older ad campaigns that you create continue running after you create new ones?
A. Yes! Our aim is to progressively build layers of high-performing Facebook ad campaigns that achieve multiple different marketing objectives for your business. We advocate continuing to run your campaigns for as long they remain profitable for you.
Q. What ad budget do you recommend starting with?
A. We always advocate testing an ad campaign and only scaling up once it is profitable. A budget as low as £5 / $5 per day is adequate to obtain sufficient test data and you may run the initial test for as many or as few days as you wish. You are in full control of your ad budget and can set either a daily or monthly spending limit.
Q. Do you guarantee the performance of the ad campaign?
A. As with any advertising medium we are unable to guarantee success due to other factors that affect this being outside of our control (such as the perceived quality, price & market appeal of the underlying product/offer).
Q. What if I don't like the ad that you create?
A. We take a data-driven approach and so make advertising decisions based on the test results obtained rather than individual opinions about ad creative which, like strawberry or vanilla, are entirely subjective. We will though rewrite an ad at no charge if we missed the mark on the objective or misunderstood the instructions in your brief.
Q. I'm loving the results that I am getting, how can I up the ante?
A. We simply increase the ad budget to increase the exposure of your campaigns. If you want us to create more ad campaigns than the 1 per month with 6 ad variations that are included with this package you may purchase additional packages or contact us to create a customized plan for you.
Q. What happens after I order?
A. Once your order is processed we will send you an Ad Brief Form to provide us with all the info that we need. If we have questions we will come back to you, if not we get straight work!
Still Got Questions?
Need a broader package that includes Facebook ads, daily posting & promo on other social media platforms?
View our full range of great-value social media marketing packages
