As part of a broader shift toward video content, Facebook is debuting new video-buying options today.
The new offerings invite ad partners to purchase and run ads exclusively on in-stream placements across Facebook and its Audience Network.
“With this update, we’re giving advertisers more flexibility and control to buy video ads the way they want and that meets their objectives,” a company spokesman said on Wednesday.
While still relatively new, Facebook’s video ad strategy is already showing signs of success. Across its flagship platform and Audience Network, internal data shows more than 70% of in-stream video ads — up to 15 seconds in length — are viewed to completion.
Source: feeds.mediapost.com
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