Did you, like many businesses, make a huge effort building up Likes on your Business Page to show the world how popular & established your business is? Well, Facebook are currently experimenting with not showing these at all.
Yep, in a shock move that is yet to be fully rolled out, certain business pages are appearing without the number of Page Likes being displayed. This may have been influenced by the deeply questionable practice of buying fake likes which, by the way, is a sure fire way to decimate your reach to real followers and render useless certain ad targeting features such as lookalike audiences.
So, if you purchased Page Likes in the past not only did you screw your page but you probably wasted your money too.
Your thoughts on this latest move from Facebook?
For free advice on any aspect of this subject contact us at info@powerpost.co