FACT: GOOGLE ADS ARE THE SINGLE MOST EFFECTIVE MARKETING METHOD IN THE HISTORY OF ADVERTISING. HERE’S WHY:
BUYER INTENT
We show your ads ONLY to people that are on Google actively looking to buy your product or service.
TIMING
We deliver your ads to people who are searching on Google RIGHT NOW. Turn on the campaign and the action starts immediately. Could it get any better?
PAY ONLY FOR PERFORMANCE
Google only charge you after a prospect has clicked through to your website or called you – literally you Pay Per Click (PPC). Traditional media and even Facebook simply cannot offer such a great deal.
WE PROVIDE EVERYTHING YOU NEED TO SUCCEED WITH GOOGLE ADS
1) FULL ACCOUNT SET-UP
2) WINNING ADS
3) CORRECT STRATEGY & BUDGET MANAGEMENT
4) CONTINUAL MONITORING & OPTIMIZATION
REACH THE RIGHT PROSPECTS, TELL THE RIGHT STORY, GET THE RIGHT RESULTS
1) FULL ACCOUNT SET-UP
Success starts with all the right technical settings and critically, the right keywords.
We use powerful, professional software for keyword research and organize them into logical groups (called Ad Groups) that relate to your different products, services & website pages.
Keywords connect customers to what they are searching for – your business!
2) WINNING ADS
With traditional media such as magazines you run the same ad to the entire readership, lay out a chunk of change upfront and hope some people see it & respond. Not exactly efficient. Or risk free.
With Google Ads you only show your ad to the person who is actually searching for what you do, you can change which ad displays according to what they are searching for, plus you only pay after they click through. Smarter, no?
For each Ad Group we create attention-getting ads that are tailored to the keyword being searched on and we produce multiple variations to split-test and find the best performers. It’s marketing efficiency on steroids.
Targeted Keywords ✓ + Winning Ad Copy ✓ = Quality Traffic ✓
2) WINNING ADS
With traditional media such as magazines you run the same ad to the entire readership, lay out a chunk of change upfront and hope some people see it & respond. Not exactly efficient. Or risk free.
With Google Ads you only show your ad to the person who is actually searching for what you do, you can change which ad displays according to what they are searching for, plus you only pay after they click through. Smarter, no?
For each Ad Group we create attention-getting ads that are tailored to the keyword being searched on and we produce multiple variations to split-test and find the best performers. It’s marketing efficiency on steroids.
Targeted Keywords ✓ + Winning Ad Copy ✓ = Quality Traffic ✓
3) CORRECT STRATEGY & BUDGET MANAGEMENT
Google Ads operates as a competitive auction where companies bid against each other to appear higher up on Google’s search results pages. It’s very easy to burn through money very quickly if you don’t know what you are doing.
At Powerpost we believe in outsmarting, not outspending your competitors with strategies that deliver the absolute maximum return on your ad spend. It’s how we level the playing field for smaller companies.
Don’t Outspend Your Competitors, Outsmart Them.
3) CORRECT STRATEGY & BUDGET MANAGEMENT
Google Ads operates as a competitive auction where companies bid against each other to appear higher up on Google’s search results pages. It’s very easy to burn through money very quickly if you don’t know what you are doing.
At Powerpost we believe in outsmarting, not outspending your competitors with strategies that deliver the absolute maximum return on your ad spend. It’s how we level the playing field for smaller companies.
Don’t Outspend Your Competitors, Outsmart Them.
4) CONTINUAL MONITORING & OPTIMIZATION
The ad market for keywords is ever-changing so we continually monitor, optimize & adjust settings using a combination of powerful, (expensive!) tools and applying 20 years of hard won Pay Per Click experience. Here’s a scary thought: we were doing PPC before Google!
Ultimately though, our decisions are data-driven and continual improvement to increase your return on investment is the goal.
Test, Refine, Test Again.
TYPICAL DELIVERY TIMELINE
It can take some time to obtain the necessary data on the average Cost Per Click and optimize the account to find the best settings & ad copy / keyword combinations.
We therefore generally advocate using a low-risk launch strategy with a lowish test budget and focusing on 1 or 2 keyword Ad Groups to start with.
Once the results are in we then progress to rolling out the other Ad Groups to apply the lessons learned and progressively increase your ad spend.
PowerSearch is delivered to the following approximate schedule:
- WEEK 1 | Client onboarding & creative brainstorm by our Google Ads Team 15%
- WEEK 2 | Creation of Google Ads account and Keyword research & analysis 30%
- WEEK 2-3 | Creation of ad copy, initial test runs & data gathering 50%
- WEEK 3 | Analysis & optimization, preliminary results sent to client 65%
- WEEK 3-4 | Campaign review & refinement of account settings, ad copy etc 85%
- WEEK 4+ | Ongoing bid management. Repeat process with next Ad Group. 100%
SO WHY USE POWERPOST TO MANAGE YOUR GOOGLE ADS?
20+ years of Pay Per Click experience
We are proud to be Certified by Google
No set-up fees or % of ad spend charged (unlike other agencies)
As much targeted web traffic as you can handle
Affordable fees designed to suit smaller businesses
No contracts, pay as you go month-to-month
BONUS ITEMS
PREMIUM EMAIL SUPPORT
We commit to get back to you within 1 business day with any support that you need.
FREE GROWTH GUIDES
Delivered direct by email, our power-packed Growth Guides provide easily digestible action points that ensure you both understand and implement the essentials for your success with online marketing.
FULL REPORTING
We will provide a monthly report with a complete overview of Google Ads performance and statistics.
START NOW & GET 50% OFF FOR LIFE
only for the next:
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Starter Plan
- 1 Ad Group
- 5 Different Ad Variations
- Up to 25 Search Keywords
- Max Google Ad Spend £500 / $650 p/m
- Monthly Reporting
- Email Support
- Monthly Consultancy Call
Growth Plan
- 3 Ad Groups
- 15 Different Ad Variations
- Up to 75 Search Keywords
- Max Google Ad Spend £1000 / $1300 p/m
- Monthly Reporting
- Email Support
- Monthly Consultancy Call
Power Plan
- 5 Ad Groups
- 25 Different Ad Variations
- Up to 125 Search Keywords
- Max Google Ad Spend £2000 / $2600 p/m
- Monthly Reporting
- Next Business Day Email Support
- Monthly Consultancy Call
UK CLIENTS
HALF-PRICE FOREVER!
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US CLIENTS
HALF-PRICE FOREVER!
By clicking the Order Now button I agree to the terms below
Once your order is processed we will send your Joining Form to complete the set-up process.
We require no long term contracts & you may cancel for any reason at any time. To cancel you must email billing@powerpost.co. Google advertising charges are not included and are paid directly to Google via your credit card.
Service is month-to-month and continues until cancelled. Upon cancellation, service continues until the end of the billing period, no unused portion of the service will be refunded. VAT is added for UK clients only.
PowerSearch | FAQS
Q. What marketing objectives can I achieve with this package?
A. PowerSearch may be used to achieve the following objectives:
✔ Generate brand awareness
✔ Drive sales & targeted traffic to your website
✔ Get people to visit your physical location
✔ Generate installs of your app
✔ Get people to call you
✔ Generate new business leads
Q. How much will the Cost Per Click (CPC) be for my business?
A. Because Google Ads is an auction bidding platform it will vary according to the competition and your industry – the value of a new customer to a corporate attorney will be higher than that of a donut shop for example.
The average CPC will be obtained during the initial test phase and we will use various strategies to drive that down going forward. We are also able to set a maximum cost that you are willing to pay for each click if you prefer.
Q. Most other Google Ads Agencies want to charge me a % of our ad spend, is your flat fee for real?
A. Yes! As business people ourselves, we understand what you really want: high quality online marketing services delivered at a great value price. Our motivation is to get you the best results for the lowest possible ad spend, not benefit financially when you spend more.
Q. What is NOT included in your fees?
A. You will need to pay the advertising fees that Google charge you to display the ads that we create for you. You are in full control of this and can set either a daily or monthly spending limit. This is payable directly to Google via your credit/debit card.
Q. I need my ads like yesterday, do you do a rush delivery?
A. Yes! For a small premium (£40/$55) we can push your project to the front of the queue and have your Google Ads campaign up and running within 3 business days of receiving your Joining Form.
Q. What ad budget do you recommend starting with?
A. We always advocate testing Google ads first and only scaling up once it is profitable. Depending on your industry, a budget as low as £5 / $5 per day can be adequate to obtain sufficient test data and you may run the initial test for as many or as few days as you wish. You are in full control of your ad budget and can set either a daily or monthly spending limit.
Q. Do you guarantee the performance of the ad campaign?
A. As with any advertising medium we are unable to guarantee success due to other factors that affect this being outside of our control (such as the perceived quality, price & market appeal of the underlying product/offer).
Q. What if I don't like the ad that you create?
A. We take a data-driven approach and so make advertising decisions based on the test results obtained rather than individual opinions about ad creative which, like strawberry or vanilla, are entirely subjective. We will though rewrite an ad at no charge if we missed the mark on the objective, misunderstood the instructions in your brief or you just plain do not want to run it.
Q. I'm loving the results that I am getting, how can I up the ante?
A. We can increase the bid amounts or the ad budget to increase the exposure of your campaigns. If you want us to add more keywords and ad groups than are included in the package or use an ad budget that is above he maximum for that package you may purchase additional packages or contact us to create a customized plan for you.
Q. Why do you have a Google ad spend limit on your packages?
A. The higher the ad spend, the more work we need to do and the more often we need to check that everything is on track.
We create our package pricing to ensure that small businesses can afford to get access to professionally managed Google Ads. If you need us to create a custom package that is unique to your circumstances that is not a problem, please contact us to discuss your needs.
Q. What happens after I order?
A. Once your order is processed we will send you a Joining Form to provide us with all the info that we need. If we have questions we will come back to you, if not we get straight work!
Still Got Questions?
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