Marketers know how important social media is to their business, because that’s where so many of their customers are. In 2015, 65% of all Americans, and 2 billion people worldwide, were using social media. It’s also an invaluable communication tool, where customers can talk directly to brands. However, social media comes with its own challenges. It can be a firehose of data, with hundreds of thousands of Twitter posts and millions of Facebook “likes” being generated every minute of every day. Large brands can have thousands of mentions on a busy day, and even smaller companies can struggle to keep up with the demands of their social media audience. Some businesses have turned to automation to handle the deluge, but automation has its limits, especially when it comes to actual human interaction. But what if social media teams, which tend to be small even at the largest companies, could find and prioritize the engagement opportunities on social media that add the most value? Some companies are using Artificial Intelligence (AI) to do just that.
Source: v3b.com
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