When you invest in real estate, you might try to flip a house by selling it for more than you paid, usually within a few months of purchase. But it’s often more profitable to pick a long-term investment that will earn you dividends in the form of rent for years to come.
In content marketing, we can use this analogy to evaluate different types of content. There are articles that yield respectable short-term value immediately upon publication, but it’s often better to invest in content that will keep providing benefits to you indefinitely—in the form of domain authority, referral traffic, conversion rates, and brand visibility.
So how can you create content that keeps yielding value long after it’s initially been published?
Source: www.forbes.com
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