Cannonball Bike Run
Renowned International motorcycle event Cannonball Bike Run had spent 5 years steadily building a loyal social media following before commissioning Powerpost to take them to the next level. The brief was simple: increase followers, get more exposure and generate new leads to drive new entrants to the event.
BOOSTED FACEBOOK POST
BOOSTED POST RESULTS
- £40 / $50 Boost Budget
- 35,856 People Reached
- 444 Likes (including 194 Page Likes)
- 92 Comments
- 153 Shares
- 1553 Website Clicks
- Cost Per Click (CPC) – £0.025 / $0.03
Advertising results will naturally vary according to your industry, sector, popularity of the offer and competition in the marketplace.
- Facebook Followers: +442%
- Twitter Followers: +387%
- Google+: 19,000+ Page Views
- Scoop.it: 11,000+ Page Views
- Lead Generation: +312%
- NEW REVENUE: £36,920 / $46,150
POWERAD CASE STUDY 1 | MAKANA CHARTERS
Makana Charters operate a successful boat excursion operation in Hawaii and wanted to increase bookings. Powerpost developed a 2-stage ad campaign: the 1st stage targeted visitors to the island to drive them to their website & the 2nd retargeted those visitors with additional video ads on Facebook if they did not buy on the 1st visit.
Example results for Nov 2019 (off season):
- Facebook Ad Spend for month: $315.66
- People Reached: 3,861
- No. of Website Purchases: 14
- Total Revenue from Purchases: $7,005.88
- Return on Investment (ROI): 22.19
POWERAD CASE STUDY 2 | BOOK A BUILDER
BookaBuilder is a powerful online marketplace that connects tradesmen with consumers. Their goal was to increase registrations of tradesmen to advertise on the platform. Powerpost developed a multi-faceted custom campaign that was optimized around conversions (registrations).
The campaign helped them double the size of their business in 2019 and attract a multi-million £ investment:
- Annual Facebook Ad Spend: £35,613.06
- People Reached: 937,996
- No. of New Client Registrations: 8,346
- Cost per New Client: £4.27
We practice what we preach and use the same successful formula for posting to our own social media platforms as we do for our clients.
Whilst we tailor the style & content to each individual client the overall mix is everything in our experience. Click here to get a feel for how we mix things up.