FEATURED CLIENT

Cannonball Bike Run

THE BRIEF

Renowned International motorcycle event Cannonball Bike Run had spent 5 years steadily building a loyal social media following before commissioning Powerpost to take them to the next level. The brief was simple: increase followers, get more exposure and generate new leads to drive new entrants to the event.

BOOSTED FACEBOOK POST

BOOSTED POST RESULTS

  • £40 / $50 Boost Budget
  • 35,856 People Reached
  • 444 Likes (including 194 Page Likes)
  • 92 Comments
  • 153 Shares
  • 1553 Website Clicks 
  • Cost Per Click (CPC) – £0.025 / $0.03

Advertising results will naturally vary according to your industry, sector, popularity of the offer and competition in the marketplace. 

OVERALL RESULTS

RESULTS HIGHLIGHTS

  • Facebook Followers: +442%
  • Twitter Followers: +387%
  • Google+: 19,000+ Page Views
  • Scoop.it: 11,000+ Page Views
  • Lead Generation: +312%
  • NEW REVENUE: £36,920 / $46,150
“Powerpost took the time to really understand our business, clients & competition and that shows in the fantastic results that they have achieved for us.” Nick Duncan

CEO, Cannonball Bike Run

POWERAD CASE STUDY 1 | MAKANA CHARTERS

SUMMARY

Makana Charters operate a successful boat excursion operation in Hawaii and wanted to increase bookings. Powerpost developed a 2-stage ad campaign: the 1st stage targeted visitors to the island to drive them to their website & the 2nd retargeted those visitors with additional video ads on Facebook if they did not buy on the 1st visit.

Example results for Nov 2019 (off season): 

  • Facebook Ad Spend for month: $315.66
  • People Reached: 3,861
  • No. of Website Purchases: 14
  • Total Revenue from Purchases: $7,005.88
  • Return on Investment (ROI): 22.19

POWERAD CASE STUDY 2 | BOOK A BUILDER

SUMMARY

BookaBuilder is a powerful online marketplace that connects tradesmen with consumers. Their goal was to increase registrations of tradesmen to advertise on the platform. Powerpost developed a multi-faceted custom campaign that was optimized around conversions (registrations). 

The campaign helped them double the size of their business in 2019 and attract a multi-million £ investment: 

  • Annual Facebook Ad Spend: £35,613.06
  • People Reached: 937,996
  • No. of New Client Registrations: 8,346
  • Cost per New Client: £4.27

EXAMPLE POSTS

CONTENT MIX

We practice what we preach and use the same successful formula for posting to our own social media platforms as we do for our clients.

Whilst we tailor the style & content to each individual client the overall mix is everything in our experience. Click here to get a feel for how we mix things up.

Discover how we can help grow your business 

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