The Facebook Pixel is a very clever piece of technology that allows you to record who is visiting your website and measure the effectiveness of your advertising by understanding the actions that people take whilst there.
Installing the Pixel also allows you to unlock advanced Facebook advertising features (that we utilize in our Advanced Facebook Advertising products) and build new audiences of people that you may advertise to. It’s a must-have if you are serious about succeeding with online marketing.
With this package, as well as creating and installing the Pixel for you, we create what is called a “Website Custom Audience”. This will record all visitors to your website (regardless of where they come from) so that you can use a Facebook ad campaign to communicate to these people again whenever you want (assuming that they use Facebook of course).
Think about that for a moment. Now, all of those previous website visitors that did not get in touch first time round (that’s 98% of them on average btw) are available for you to deliver your marketing message to whenever you want! At the drop of a piece of code they can be rescued from the black-hole of internet anonymity!
Perhaps you have a new product coming out? Now you can tell every site visitor in the last 6 months with a single campaign. Needless to say this allows you to get vastly increased value from the budget that you spent getting those visitors to come to your website in the first place. This trick alone can make the difference between profit and loss with your online marketing!
INCLUDED IN THIS PACKAGE:
✔ Creation of your Ad Account in Facebook Business Manager
✔ Creation of the Facebook Pixel code
✔ Installation of the Facebook Pixel code on your website
✔ Creation of the Website Custom Audience to record all website visitors
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