Almost every company that says they invest in marketing has a blog, social media presence, videos on YouTube, and downloadable content. And while that’s all nice to have, let’s be completely honest here … it’s probably not doing what you hoped it would.
You had visions of incoming inquiries, new strategic relationships, and an increased visibility within particular groups that would all eventually lead to new business. But none of that really panned out the way you wanted because your content isn’t strong enough to stand out in an incredibly noisy marketplace.
Read full article by clicking source:
Source: www.theglobeandmail.com
Why your #contentstrategy isn’t #working | www.powerpost.co #ContentMarketing #SocialMediaMarketing #smm