Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark.
In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% of businesses currently use social media for marketing purposes, too. Through all this racket, it can seem like an impossible feat to post content that customers actually pay attention to.
Want to hear some good news? It’s not.
A great deal of human interaction is based on impulse. By incorporating psychological cues in your strategy, you can create the kind of content that tugs on the mental strings of your audience and forms a real connection.
Without further ado, here are four ways to get into the minds of your customers and knock your social media engagement numbers out of the park.
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