News & Developments from the World of Social Media Marketing
This social media hack could help cash-strapped entrepreneurs compete with big brands
Karen Gilchrist | @_karengilchrist 6 Hours Ago
If you dream of becoming the next Jeff Bezos, or simply fancy yourself as a side-hustler, but worry you lack the cash; fret not — it needn’t cost you the world.
In fact, one of the most effective ways to get your idea off the ground could be with a free hack: testing out products on social media.
It’s a tool used by Supernova, which, despite enjoying runaway success with its beauty lines SkinnyMint, Sand & Sky and BodyBoss, still rates the frugal, start-up strategy among the best.
Supernova is what’s known as an incubator, meaning it uses industry insights to identify demand for new products, and then assembles a team to create them and bring them to market.
However, when testing out those new ideas, the business doesn’t spend a penny on building prototypes, Supernova’s co-founder Emily Hamilton told CNBC Make It.
Instead, it uses Photoshop to create mock up images, then shares them on Instagram and gauge customer interest.read more
Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions.
From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. Even multinational eCommerce corporations are taking up this trend. A great example of that are eBay’s Daily Deals on Facebook.
According to Facebook, about 450 million users visit buy-and-sell groups on a monthly basis. With that in mind, Facebook rolled out a new service called Marketplace in October 2016. This concept is pretty much the same one that eCommerce giants like eBay and Amazon use.read more
Our attention spans are diminishing.
We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort.
It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual, and have a unique way of delivering a complex message all within a few seconds.read more
Happy Presidents Dayread more
Well, it is Sunday Too!read more
Social media will only get more popular.read more
Here are the top 10 spots that got the most attention from TV viewers in the moment when they aired during the game. It’s a very different list is from the spots that resonated most on social media or in earned media views online.read more
Spread the Superbowl Cheer!read more
If you have any intention of building a brand or product that actually establishes a loyal following, you’re going to have to get used to negative reviews, too. Everyone gets them, but learning how to deal with them in a productive way can affect your performance and outlook.
Entrepreneur Network partner Neil Patel uses a three-step method to deal with negative comments. The first step is, perhaps surprisingly, to leave those comments up. Many people or websites choose to delete negative comments, but unless something is vulgar or inappropriate, Patel prefers to keep the content up.
Second, Patel decides whether he thinks that person is persuadable or teachable. If he believes he can help them, he responds with a thoughtful and helpful comment. But, if he thinks someone is just being negative without looking for a solution, he has learned to ignore them.read more
Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark.
In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% of businesses currently use social media for marketing purposes, too. Through all this racket, it can seem like an impossible feat to post content that customers actually pay attention to.
Want to hear some good news? It’s not.
A great deal of human interaction is based on impulse. By incorporating psychological cues in your strategy, you can create the kind of content that tugs on the mental strings of your audience and forms a real connection.
Without further ado, here are four ways to get into the minds of your customers and knock your social media engagement numbers out of the park.read more
5 Crucial Components of an Effective Social Media Marketing Strategy in 2018 | CBT Automotive Network
The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing out on opportunities for revenue generation and brand reputation development. If you are ready to take a long, hard look at your company’s social media marketing strategy (you do have one, right?), following are five crucial factors you should include in your updated outreach efforts.read more
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