Social Media Marketing Tips

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News & Developments from the World of Social Media Marketing

How to Deal With Negative Social Media Comments

If you have any intention of building a brand or product that actually establishes a loyal following, you’re going to have to get used to negative reviews, too. Everyone gets them, but learning how to deal with them in a productive way can affect your performance and outlook.

Entrepreneur Network partner Neil Patel uses a three-step method to deal with negative comments. The first step is, perhaps surprisingly, to leave those comments up. Many people or websites choose to delete negative comments, but unless something is vulgar or inappropriate, Patel prefers to keep the content up.

Second, Patel decides whether he thinks that person is persuadable or teachable. If he believes he can help them, he responds with a thoughtful and helpful comment. But, if he thinks someone is just being negative without looking for a solution, he has learned to ignore them.

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Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark.

In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% of businesses currently use social media for marketing purposes, too. Through all this racket, it can seem like an impossible feat to post content that customers actually pay attention to.

Want to hear some good news? It’s not.

A great deal of human interaction is based on impulse. By incorporating psychological cues in your strategy, you can create the kind of content that tugs on the mental strings of your audience and forms a real connection.

Without further ado, here are four ways to get into the minds of your customers and knock your social media engagement numbers out of the park.

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5 Crucial Components of an Effective Social Media Marketing Strategy in 2018 | CBT Automotive Network

The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing out on opportunities for revenue generation and brand reputation development. If you are ready to take a long, hard look at your company’s social media marketing strategy (you do have one, right?), following are five crucial factors you should include in your updated outreach efforts.

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What are the main benefits of using Powerpost?

Increase your exposure & brand recognition from being on the most popular social media platforms
Grow your social media audience from the paid advertising included in our fees
Be seen as the “go to” company in your field from all of the posts that we make for you
Drive targeted prospects directly to your website
Improve your rankings in Google search engine results from the mass of social signals that we create
Increase confidence in your prospects by having a large & active social media following
Get new business leads
Get new customers, increase revenue & profitability

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Rise of ‘hashtag politics’ has changed social media marketing- report | Netimperative – latest digital marketing news

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Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.

The findings come from the Brand Keys 23rd annual Customer Loyalty Engagement Index (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy Brand Keys.

“This is the first time since the Index was initiated nearly 25 years ago where basic tenets of consumer loyalty and engagement have been turned upside-down,” said Robert Passikoff, president of Brand Keys.

Biggest Shifts In Category Dynamics and Brand Leadership

This year the Brand Keys CLEI examined 84 categories and 761 brands – from Automotive and OTC medications to Computers, Fast-Casual Dining, Tax Preparation and Online Investing, Retailing, Smartphones, Cable and Broadcast News, and Alcoholic Beverages.

How consumers view a category, and how they compare competing brands, changed dramatically in 94% of the measured categories. That shift resulted in brand engagement and loyalty transformation and an accompanying shift in brand leadership of 58%.

“We’ve never encountered such value-adjustments before,” noted Passikoff. “But then, we haven’t seen this level of political polarization and social turmoil occurring at the same time since we began taking these assessments.”

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